RENEE MONTAGNE, HOST:
And our last word in business is...
(SOUNDBITE OF FOOTBALL GAME BROADCAST)
PEYTON MANNING: Omaha!
MONTAGNE: Yes, Omaha. It's more than just the biggest city in Nebraska. It's also a signal that Denver Broncos quarterback Peyton Manning barked out repeatedly last Sunday during a playoff game against the San Diego Chargers.
(SOUNDBITE OF FOOTBALL GAME BROADCAST)
MANNING: Omaha!
UNIDENTIFIED BROADCASTER: Denver.
MANNING: Omaha! Omaha!
STEVE INSKEEP, HOST:
Well what, exactly, does Omaha mean? Well, since it is signaling something about the play that's about to start, and since Manning may well be using that signal again, he's a little elusive.
(SOUNDBITE OF PRESS CONFERENCE)
MANNING: It's a run play, but it could be a pass play...
(LAUGHTER)
MANNING: ...or a play action pass, depending on the wind, which way we're going, and the jerseys that we're wearing.
(LAUGHTER)
INSKEEP: That makes it clear. This Sunday, Omaha will mean cold, hard cash. Several Omaha-based companies have put their money on Omaha during this weekend's conference championship game.
MONTAGNE: Every time Manning shouts Omaha this weekend, the businesses will donate $500 to Peyton Manning's foundation for at-risk children.
INSKEEP: Think of it like a drinking game, except nobody gets hurt. Let's start now. It's MORNING EDITION, from Omaha News. I'm Steve Omaha.
MONTAGNE: And I'm Renee Montomaha.