"Fans Can Soon Access Netflix With TV Remote"

RENEE MONTAGNE, host:

And our last word in business today is location, location, location.

It's an old saying in real estate, but video rental company Netflix is about to snag some prime property inside many homes.

STEVE INSKEEP, host:

Starting this spring, people who buy a Blu-ray player or Web-enabled television from one of many major brands will find a Netflix button right there on the remote control. Pressing the button launches Netflix software. This would make it easier to pay for movies via that service.

Presumably, your itchy finger would then give Netflix an advantage over competitors like Amazon or Apple.

MONTAGNE: Netflix pioneered the business of sending people movies in the mail to save them the trouble of going to the store.

INSKEEP: Then Netflix made videos available by computers, saving the trouble of going to the mailbox.

MONTAGNE: The new remote is designed to help people save the trouble of going to the computer.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.