"Dropping Tiger Woods, Accenture Unveils New Ads"

DEBORAH AMOS, host:

And our last word in business today involves the ad agency Young & Rubicam. One of its clients is Accenture, a business consulting firm that recently dumped Tiger Woods as its main marketing icon.

STEVE INSKEEP, host:

The Wall Street Journal reports on Accenture's new global ad campaign which is out this week. Instead of Tiger, it will feature some fish and a few frogs and an elephant on a surfboard to symbolize high-performing companies. And you may notice also that animals are less likely to get involved in scandals.

That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

AMOS: And I'm Deborah Amos.