"Coffee for a Buck at Starbucks"

RENEE MONTAGNE, host:

Good morning. I'm Renee Montagne.

The company whose name embodies big bucks coffee has decided there's profit to be made in a one-buck cup. The Wall Street Journal reports Starbucks is once again offering a short coffee. The dollar coffee is an experiment only in Seattle, and customers also get free refills. The move appears aimed at both customers feeling financially pinched and the competition now that McDonald's will soon offer espresso.

It's MORNING EDITION.