ROBERT SIEGEL, HOST:
Writer Ben Yagoda has set out to explain a shift in American popular culture. It happened in the early 1950s. Before then, songwriters like Irving Berlin, the Gershwin brothers and Jerome Kern wrote popular songs that achieved a notable artistry both in lyrics and music. That body of work, at least the best of it, came to be known as the American Songbook.
(SOUNDBITE OF SONG, "DANCING IN THE DARK")
FRANK SINATRA: (Singing) Dancing in the dark till the tune ends. We're dancing in the dark and it soon ends. We're waltzing in the wonder of why we're here.
SIEGEL: Frank Sinatra, singing a great 1931 song by Arthur Schwartz and Howard Dietz. By the early 1950s, the popular hit song had evolved or, Ben Yagoda might say, devolved into a work of less artistic ambition. Novelty and simplicity ruled, and it sold.
(SOUNDBITE OF SONG, "(HOW MUCH IS) THAT DOGGIE IN THE WINDOW?")
PATTI PAGE: (Singing) How much is that doggie in the window, the one with the waggly tail?
SIEGEL: That's Patti Page, who also made a huge hit out of "Tennessee Waltz." What happened? That's a question that Ben Yagoda addresses in his new book, "The B-Side." Welcome to the program.
BEN YAGODA: Thank you so much, Robert.
SIEGEL: In the way you tell it, the kind of song that gifted songwriters might write or try to write wasn't what the big record companies wanted in the early '50s. Why?
YAGODA: There was a change in popular taste. The soldiers who had come back from World War II didn't seem to be as interested in the more complex, challenging kind of popular song, the more jazz-based song. And sentimental ballads and, yes, novelty numbers, suddenly was much more appealing.
SIEGEL: You cite an interview that Patti Page, the singer, gave to Metronome in 1948 when she said you've got to please the people who get up at 8 o'clock in the morning, which, I guess, at the time, seemed a measure of getting up early. What you're describing, in part, is the separation of jazz music from popular music in America.
YAGODA: Absolutely. And for that period - the Great American Songbook period - there was this amazing unity of great jazz, popular song writing. The songwriters - Berlin, Porter, Gershwin - understood jazz, and the great improvisers and jazz musicians - Lester Young, Benny Carter and so forth - understood those songs and did great improvisations with them. That broke down after the war.
SIEGEL: There's someone whom you write about a great deal in the book who was the most important decision-maker at Columbia Records - about what songs would be made into records - his name was Mitch Miller. And 10 years later, he was known by everyone in America because he had a TV show with a male chorus called "Sing Along With Mitch."
(SOUNDBITE OF TV SHOW, "SING ALONG WITH MITCH")
MITCH MILLER: Please, don't just sit there. Come on and sing.
CHORUS: (Singing) Five foot two, eyes of blue. But, oh, what those five foot could do.
YAGODA: Well, Mitch Miller, I mean, I guess if you're under 50, it means nothing. If you're between 50 and 60 or 65 or so, it's this smiling figure with a goatee, leading sing-alongs on television. But if you've studied or are aware of music history, his importance was far more than that. He was, simply put, the most powerful man in American popular music throughout the 1950s.
SIEGEL: There's a great scene that you describe of how the songwriters would line up outside of Mitch Miller's office, I guess, at Columbia Records. And they would - they would have their audience for the moment to try to pitch a song to him.
YAGODA: Every Tuesday, he would have open doors. And the song pluggers and the - sometimes the composers themselves would line up and he had great ears. He would say no, no, no, yes, yes, yes. No, there's already been a novelty number about, you know, cattle so we can't do that this week. And he had his finger on the ear of American listeners, for good or ill, in that period.
SIEGEL: Something interesting about Mitch Miller - I don't think that his face ever appeared on television in my household without my father remarking, you know, he is a great classical oboist.
YAGODA: (Laughter) Well, true enough. And that's something even fewer people know.
SIEGEL: (Laughter) Well, what can you say? He seemed to prefer the cheap, overdubbed novelty tune of childish song to something more sophisticated.
YAGODA: Well, you know, yes and no. You know, people like Frank Sinatra and Tony Bennett have subsequently cast him as the villain of the piece, in much the same terms that you've just used. And I think it's definitely true that he did not see popular music as an art form, but a commercial entity. I think, to him, classical music was the only kind of artistic music. But, that said, he really invented the modern role of record producer. Tony Bennett - all Tony Bennett's hits of the '50s and "Come On-a My House" by a Rosemary Clooney.
(SOUNDBITE OF SONG, "COME ON-A MY HOUSE")
ROSEMARY CLOONEY: (Singing) Come on-a my house, my house. I'm going to give you candy. Come on-a my house, to my house. I'm going to give you apple, plum and apricot too.
YAGODA: He produced, in every sense of the word, with sound effects and overdubbing and, really, in its production, if not the music, quite sophisticated effects.
(SOUNDBITE OF ROSEMARY CLOONEY SONG, "COME ON-A MY HOUSE")
SIEGEL: The subtitle of your book, "The B-Side," is the death of Tin Pan Alley, which is what they called the whole essential songwriting factory system of New York, and the rebirth of the Great American Song. Talk about rebirth a bit. Yes, the popular song is in decline by the early '50s, but it's hardly the end of story.
YAGODA: Not at all. And, in fact, in my view, there is two rebirths of the Great American Song. One is in that period of the mid-to-late '50s and into the early '60s. Of course, 1955 was kind of Ground Zero of rock 'n roll. So Elvis came - "Rock Around The Clock," followed by Chuck Berry, Little Richard, et cetera, et cetera. And all of a sudden that attracted the great amount of attention, especially of younger listeners. But in the sort of shadow of that, this notion of the Great American Songbook emerged. Frank Sinatra, Mabel Mercer, Tony Bennett, Mel Torme, great interpreters started really concentrating on that earlier work of the sort of 1925 to 1945 period. And that continues to this day.
The other rebirth is before The Beatles. That early '60s period turns out, in my view, and in many people's view, to be a sort of Ground Zero for another kind of great song. So you have Brian Wilson in California writing "Caroline No," Willie Nelson in Nashville with "Crazy," all those great writers in Detroit. And these songs were not so much jazz-based as the earlier ones were. They came out of R&B, folk and country, but they were - have turned out to be just as memorable and just as long-standing.
(SOUNDBITE OF SONG, "CRAZY")
WILLIE NELSON: (Singing) I'm crazy - crazy for feeling so lonely.
SIEGEL: Ben Yagoda, thanks for talking with us.
YAGODA: Thank you so much.
SIEGEL: Ben Yagoda's book is called "The B-Side: The Death Of Tin Pan Alley And The Rebirth Of The Great American Song."
(SOUNDBITE OF SONG, "CRAZY")
NELSON: (Singing) Crazy for feeling so blue. I knew that you'd love me as long as you wanted. And, then, someday, you'd leave me for somebody new.